Professional Achievements.
Jenny is a media leader that drives financial results. She excels at solving business problems in unique ways through media, and strives to define success in metrics that relate back to the business goals. Jenny has experience with integrated (TV+Digital) planning & execution on client budgets up to $600MM annually. She focuses on creating partnerships through intense evaluation, negotiation and problem solving. As an enthusiastic leader, she leads by example and focuses on continuous improvement. Areas of expertise include:
▪ Digital Strategy: Mobile, Programmatic, Video, OTT, Social, Search
▪ Defining & Achieving Success Metrics
▪ Upfront Negotiations/Agency Partnerships
▪ Creative Testing
▪ Integrated Planning & Execution
▪ Team Leadership & Training
Results Driven.
Through the innovative use of data, created a media plan for a health/retail client that increased prescriptions by 37%, and lifted awareness by 11%
Initiated a process to determine quality impressions based upon viewability, fraud and time spent – resulting in 10% in client savings
Implemented a Dynamic Creative Optimization process which increased ROI by 23%
Led 9 publisher category evaluations resulting in education for agencies in Podcasting, Video, Performance, Mobile, Native, Mobile Location, Influencer, Social, OTT
Established an inter-agency brand safety task force evaluating technologies & discussing current issues/campaigns
Process Focused.
Third party ad serving & verification programs: IAS, DV, Oracle
Website Analytics Software: Omniture, Google Analytics
Data Visualization Software: Datorama, Tableau, Snowflake
Syndicated & Competitive Research: MRI, Nielsen, Simmons, Comscore
Media Billing Software: Prisma
Video & Photo Editing Software: iMovie, Filmmaker Pro, Adobe
Microsoft Office Programs: Word, Excel, Powerpoint, Teams
Education
Boston University
Master of Science, focused in Advertising
University of Wisconsin - Stevens Point
Bachelor of Science, focused in Communications & Psychology