Jenny is seasoned media strategist with decades of experience at three of the largest global media agencies and several client-side businesses. She has a deep understanding of managing US & global teams for clients across multiple categories including Entertainment, Tech, CPG, Auto and Retail.
Jenny has created & negotiated custom media strategies for clients across multiple platforms - mobile, video, OTT/CTV, Social, Influencer and Search. She focuses on driving results through deep analysis including creative testing, publisher evaluations, and cross channel measurement - while always ensuring absolute brand safety. She has spent time in the programmatic space evaluating technology platforms, supply side strategies and data providers.
Jenny started her career in retail Marketing, then moved into the media agency world working under holding companies Omnicom Media Group, IPG and currently at Publicis. She has worked in Boston, San Francisco and New York.